As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck.

Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book's profile.

The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers.

With authors trying to stay ahead of the pack of nearly 300,000 books being published every year in America, many don't know the power that book signings can have on the promotion of their book. Read on to find out the intense power of this excellent book promotion tool.

With the sinking economy, part of the issue facing corporations is the lack of understanding of the difference between PR and advertising in the role of building leads. Read on to find out what the real power of pr can mean for your business.

Do you know how to harness the power of television publicity for your business? Read on to find out how.

If you are trying to create sales for your book, are you also making sure that your promotional campaign is hitting both men and women? Read on if you would like to learn more about this topic.

Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!

If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book.

If you are struggling to get the media interested in your press release, here are two surefire ways to bump up the quality of your releases today!