Ingrid Cliff
Ingrid Cliff is a Freelance Copywriter, Business Development and Human Resources Consultant to Small Businesses with her business Heart Harmony. Ingrid writes a free weekly small business newsletter and Small Business Ideas blog for small businesses.www.heartharmony.com.au
Articles by this Author
Are You Speaking Your Customer's Language
- By Ingrid Cliff
- Published 14 July 2008
- Business
- Unrated
Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received.
End Of Financial Year Review - How Successful Was Your Marketing Expense
- By Ingrid Cliff
- Published 11 July 2008
- Business
- Unrated
At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning.
What Position Is Your Communication In
- By Ingrid Cliff
- Published 11 July 2008
- Business
- Unrated
Do you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your sales and get better marketing results.
Top Tips To Inject Personality Into Your Copywriting
- By Ingrid Cliff
- Published 9 June 2008
- Copywriting
- Unrated
When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting
Top 10 Tips To Write Powerful Guarantees
- By Ingrid Cliff
- Published 9 June 2008
- Copywriting
- Unrated
Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!
Yellow Pages Ads For Small Business
- By Ingrid Cliff
- Published 9 June 2008
- Marketing
- Unrated
7 tips to get the best response from your Yellow Pages small business ads.
Video - The Next Wave Of Small Business Marketing
- By Ingrid Cliff
- Published 8 June 2008
- Marketing
- Unrated
Small business is embracing video to build relationships with customers. Adding video to your website doesn't have to be tricky or expensive. Here are my top tips on what to say, how to say it and how to add video to your small business website.
Appointment Letters - Tips To Get Your Foot In The Door
- By Ingrid Cliff
- Published 8 June 2008
- Copywriting
- Unrated
Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think!
Lucky Door Prizes - Tips To Make Them Legal And Work For Your Business
- By Ingrid Cliff
- Published 8 June 2008
- Marketing
- Unrated
Many small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions.
Getting Inside Your Customers Heads
- By Ingrid Cliff
- Published 8 June 2008
- Marketing
- Unrated
Tips from a top copywriter on how to get inside your customers heads using psychographic profiling
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