Brian Cugelman is a Researcher, investigating online social marketing; and a Consultant with AlterSpark
e-Services, an Internet consulting firm providing web design, online marketing, research and website development.
As site operators seek to outpace their competition and achieve top ranking websites, online marketers use article marketing to attract and retain website visitors. This article discusses article marketing, a means of offering substantive content, in order to enhance a website's search engine ranking.
Although content quality is important, website design can boost users' perceptions of content credibility, organizational trust, and can even evoke lasting first impressions. This article discusses research findings about website design and user psychology. It offers some theoretical explanations along with practical considerations for website operators and Internet citizens.
Building a global online network between multiple stakeholders can be a daunting task. Especially when the primary challenges have less to do with technology and more to do with human emotions. This article boils down three days of meetings with three leaders of best practice web portals into eight simple principles for successful large-scale web projects.