James Erickson

James Erickson is the President of EMC Dental Marketing. EMC Dental Marketing is a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.
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The Dental Marketing Ripple Effect

Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.

A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?

Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.

You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.

Here are the top 10 "killers" of patient attraction and retention. Read this carefully and learn a thing or two about what you might need to do differently in your own dental practice.

Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.

It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?

Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.

P stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why.

What makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entice people to choose your office over your neighbor's.



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