Village fetes, church-going, weddings, and funerals which were once the glue that held small communities together. Now the communities are international and the glue that holds them together are also international. Music, photos, and video shared online. How do you use these communities to crawl inside your customer and put your branding right inside them? Craig Fister knows, and you should be afraid.

How can new technology help keep an eighteenth century art form alive and well in the twenty first century. Opera's music, voices, and dramatic stories have stood the test of time, but in this media stuffed, fast-paced, screen-age of computer games, high-octane entertainment and attention deficiency how can you inject new life into an ancient art form to make it relevant to a whole new audience?