Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.

Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.

Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.

Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms?

Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.

The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: - Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell - What is the offer (the entire marketing mix) we will be presenting to these consumers in order to appeal to them and thus realize the said potential, given their alternatives

The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide A value which becomes the major motivation for consumers to desire the product

By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite Luxury is not about unattainability though

If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them The variable determining the meaningful likeness or difference between those groups would be the segmentation variable

The Old The old customary procedure of strategy development has a pure and sound logic It has been designed in order to answer the question: What is it that we should do in order to achieve our goals