Proper linkage of your website pages will play an important role in your SEO campaign. They tell the search engine spiders the meaning of the linked pages and how it plays into the overall theme of your website. It also serves as a map for the spiders to follow when they are trying to navigate and evaluate your overall ranking. This SEO technique assures that your web pages will receive attention from the search engines. There are several techniques that professionals use to interlink the pages, this includes: Image or Navigation Links - The ALT attribute of an image tag allows pages to interlink through images. Individual Links - These links are directly linked to other web pages, so they are very important for navigation. You want to ensure that all your tags include the correct keywords. Subject Links - These links are helpful in content-heavy websites because they provide information on a variety of relevant subject matter. The subject names should be used as anchor text to make the link-based SEO more relevant. Breadcrumb Links - These links appear on the top of any page. They are typically sub-heading/sub-category links that allow better navigation through a richer site. These links also should provide keywords as headings for each category and sub-category. If you take implement these interlinking techniques into the SEO of your website, you will have an improved navigation that humans and spiders both enjoy. You also create a more user-friendly experience that will retain traffic and may turn into some healthy conversions.