Recently, The Social Media Bible: Tactics, Tools, and Strategies for Business Sources was released. It is a $30, 820-page book about social networks and a tad bit of SEO. It is reported that the SM Bible is arguably heavier than the real Bible. It is also cumbersome to think that the time it would take to read such a debatable use of paper, one could go and master Facebook and Twitter, essentially learning everything firsthand that the “Social Media Bible” would have taught them.

The Social Media Bible apparently took its name seriously, finishing each chapter with a list of commandments about the takeaways. It is even written in Bible-speak, i.e., “thou shalt not buy this book.” Not only is this idea ironic, that one would waste so much paper explaining an digital format for socializing, but it seems a waste of time. Certainly, some late adopters, laggards, or those just too darn scared to immigrate their lives digitally would buy into the whole Social Media Bible gist, but not this guy. Good luck.