The hardest thing about SEO is that it’s always changing. So, who do you look to keep tabs on the direction of the market? The God of SEO Google - Right? Well... maybe. Google made more than 400 changes to their ranking algorithm last year. And, don’t be shocked, Google also redesigned its stance on SEO just this year. Who can keep up with that? SEO is no longer the VooDoo magic that it used to seem, but it can still be hard to wrap your brain around the tricks and changing tools. With all the in-then-out trends of SEO, it’s best to try and keep it simple. Think from a user’s perspective. What would you want if you were looking at the site. How would you try to search for the product or service. What phrases or words would you use, and how easily would the site be to then navigate. Customers today want to find what they want quickly and easily. So, it’s your job to make that happen. Just try to keep it simple and keep in touch with your SEO firm. With a firm behind you, SEO should be a breeze.