When you are blogging for your company, sometimes it can become tedious to find a unique and relevant topic every day. There actually is SEO value to your blog, if you are to write posts that are themed over several postings. This is a great tactic that allows you to better target the needs of your audience and discuss the topic from different perspectives with more detail. It will also help solidify your relevancy and expertise in a more refined area within the industry.

The benefit of follow-up posts or themed postings for SEO gives you the opportunity to link back to past postings and build a solid internal site linking structure that will increase your chances of getting ranked higher. It will also give you the opportunity to tweak the follow-up posts when observing the performance of your keywords in the original post. You should avoid targeting the same keyword phrases in the follow-up posts that you optimized in the first post. That way you have a more dynamic SEO keyword strategy in place.