In a quest to improve our search engine optimization processes, last Friday, Andrew, Michael, and I sat down, studied, and then passed the GAIQ test.  The GAIQ test is to certify an individual in Google Analytics.  We started our studying at 10am on Friday by going to Google’s Conversion University page and running through all of the presentations and simultaneously taking notes.  I was amazed at how in depth some of these presentations were; the presentations covered everything from the interface and how to read the data that they provide to what types of cookies Google Analytics uses and how they work.  My biggest disappointment is that they did not provide us with a logo or a badge for being Conversion University graduates!