With social networking gradually becoming a presence in our daily lives, it's not surprising to see both search engines and marketers picking up on this emerging (if not already, humongous) technology wave. Facebook is one social medium that provides users with tools to display who they are - their true face...or maybe alter ego? Whatever the case may be, combining social media with traditional  SEO will do wonders for your marketing campaign. In Facebook, you can create a fan page for your company, showing who you really are through personable wall posts, user interaction, and even applications. Not only will a steady, gradual stream of traffic be built from clicks on your Facebook page to your site, but die-hard raving fans will be passing the message to their friends through other social networks like MySpace, Twitter, and Delicious, generating even more visibility for you!