Google has just launched their own Social Media platform, Wave, that takes Twitter head on. In fact, Google’s Wave may just inundate Twitter as the next phase in Web 2.0. Google’s Wave brings some unique flavoring in the way that it is both a “conversation and document.” Users can use Wave to communicate and work together with richly formatted text, photos, videos, maps and more. There is optimal sharing capabilities, with access for any user of the document to be able to reply from anywhere in the message, edit the content and add participants. Documents and conversations are streaming live, so every edit, interaction or conversations are happening in real-time, which is fantastic from a search engine optimization standpoint.

Google’s Wave is not yet open for public, but from a preview, Wave appears to be more interactive and less-hectic than today’s social giants. It may provide a better way to collaborate with friends, peers, and co-workers that Facebook, MySpace and Twitter doesn’t quite allow. As Web 2.0 evolves, the need to combine the different features of successful Social Media platforms into one tool has hit the point of critical mass. Google Wave seems to promise this environment.