Recently, a social media study was released by Michael Stelzner of Social Media Success Summit 2009. A significant 88% of marketers surveyed are using social media to market their businesses, but 72% of them have only been doing it for a few months or less. Not only are marketers new the social media game, but they are amercing themselves, with 64% of marketing using social media 5 hours or more per week and 39% are using social media for 10 hours or more.

Most marketers and SEO consultants are reporting that the advantage they are seeing is from generating exposure, as well as increased traffic and building new business partnerships. Twitter, blogs, LinkedIn and Facebook are the top tools of choice. From the results, it appears the marketers who use social media the least are most interested in Twitter, while those investing 16 or more hours a week are most interested in learning about FriendFeed.