Quick - think of the first article that comes to mind. Now that you're consciously thinking about it, why was it the first article the came up? Was it because it was intriguing? Did it relate to something you have encountered in the past? When you are trying to send a message through your articles or your blog, these are things that will grab people's attention. Whether it's politically correct or politically incorrect, triggering an emotional response will cause readers to comment will bring up a conversation that takes it to an exciting new level and in different directions that even search engines won't be able to comprehend. That's how you create value and returning readers and a brand new, unique community. Learn more about this at Volacci, the leading SEO firm.