Everyone in the search engine optimization world knows the importance of regularly updating your page with relevant content. This, however, doesn’t mean you should update with erroneous information. The sentence says “Relevant” content - not random Youtube video commentary. If you are a serious business owner, you want your site to be taken seriously. You want searchers to see your site as a place they can go to for reliable sources of quality information. The content you release on your site should be relevant, relatable, and help focus visitor’s attention to your main page or site topic. This is a very important aspect of search engine optimization. If you have random information on your site that has nothing to do with your site’s objective, people will write you off as just another, unprofessional site. If the content on the page is not relevant to the target keywords, you’ve wasted your time. You’ve cluttered your page with junk that will run clients off instead of pull them in. It’s like designing a house. Would you put a toilet or shower head in a bedroom? Or a stove in the living room? What and where you place content needs to make sense. Don’t be the freak with the stove in the bathroom. Get some advice from a SEO company and take your site in a relevant and proactive direction.