Just this week, Facebook has allowed its users, people and brands alike, to make their web address more SEO -friendly. They call it vanity URLs, we call it optimization. The new vanity URLs allows a user name of five characters or more to use in the URL. For example, you can now go to www.facebook.com/volacci to check out the Volacci Facebook fan page.

This new search engine optimization -friendly URLs for Facebook will no doubt spawn a Facebook version of domain squatting. Users who want to financially benefit from being the first to stake their claim for, say, www.facebook.com/oprah or www.facebook.com/oprahwinfrey, will launch a domain land rush for vanity URLs. If you want to lay claim to a vanity URL and an search engine friendly web address, just you need to do is follow the prompt on your Facebook account once you have logged into the site.