Studies show that it costs far less to reactivate an inactive patient than it does to generate a new patient. When you consider the referring value your patients have to your practice, you can easily see the importance a consistent reactivation campaign plays in the growth of a practice. So then, why do so few chiropractors have any type of focused patient reactivation strategy?

This article analyses the processes involved in using leaflet distribution as a marketing tool. The process spans many occupations and therefore is arguably a major cog in the machine that is economics.

There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or services?

How to keep advertising costs from quickly piling up, especially if you are a small home business