- By Wendy Moyer
- Published 23 April 2009
- Direct Mail
-
Rating:
Unrated

It's not unusual for people who are embarking on a new direct marketing campaign to feel a slight twinge of terror, wondering if their hard earned money will be well spent. However, one of the harsh realities of business is that "if you snooze you lose". You will lose market share, you'll lose sales, and you will lose profits if you do not market your products and/or services.